Peserico, an Italian luxury clothing brand renowned for the sartorial elegance of its collections, continues its international expansion. The brand is strengthening its presence in the Arabian Gulf with the opening of a new boutique in DOHA, Qatar.

The space is located within Doha Festival City, a hub that brings together an excellent selection of international fashion and luxury brands, dining, and entertainment, attracting a sophisticated clientele from both the local and international markets.

The new boutique features a full-height façade that emphasizes the verticality of the space; its distinctive element is the wooden pilasters that frame the interior walls of the two display windows. At the centre of the façade, the iconic backlit Apollo logo becomes the true focal point of the entrance.

The interior architecture is defined by soft, flowing lines. At the centre of the space is a fitting room dedicated to the menswear collections, designed as a spacious and private area to offer maximum comfort whilst trying on garments.