Dubai, United Arab Emirates, 1 July 2026: As the countdown continues to the start of the 29th edition of Dubai Summer Surprises (DSS) this weekend, shoppers are reminded not to miss the Great Dubai Summer Sale (GDDS), which begins tomorrow with the 12 Hour Sale.

Dubai Festivals and Retail Establishment (DFRE), in association with Majid Al Futtaim Malls, is offering residents and visitors unmissable discounts of up to 90% at more than 100 participating brands at the Mall of the Emirates, City Centre Mirdif, City Centre Deira, and many more, on Thursday, 2 July from 10 AM to 10 PM.

Meanwhile, shoppers at Mall of the Emirates, City Centre Mirdif, and City Centre Deira who spend AED 300 or more at participating outlets on the day can enter the raffle draw for a chance to become a SHARE Millionaire, subject to registering their purchase through the approved SHARE mechanic and in accordance with the campaign terms and conditions.

Dubai Summer Surprises 2026 is supported by key sponsor, Commercial Bank of Dubai, and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Marsa Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Center Deira) and talabat.