Lights, Camera, Glow: Benefit Cosmetics Ramadan Beauty Series Is Here!

Lights, Camera, Glow: Benefit Cosmetics Ramadan Beauty Series Is Here!This Ramadan, beauty meets storytelling.At Benefit Cosmetics, we're celebrating the spirit of togetherness, confidence, and feel-good glam with something extra special — our Ramadan show, created exclusively for the region and starring 8 of the Middle East's most loved influencers.Starting February 18, we're rolling out 4 feel-good episodes, airing weekly on our socials.Instagram : @benefitmiddleeastTikTok : @benefitmiddleeastFilled with glam moments, playful challenges, beauty tips, and plenty of surprises — including weekly ......read full news

Meet the Foundation of Your Dreams: Benefit Cosmetics Launches POREfessional Foundation

Meet the Foundation of Your Dreams: Benefit Cosmetics Launches POREfessional FoundationOriginally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a ......read full news

Love at First Swipe: Valentine's Day Gift Guide with Benefit Cosmetics!

Love at First Swipe: Valentine's Day Gift Guide with Benefit Cosmetics!This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine's Day gift guide filled with dreamy beauty must-haves.The Dream Team That Does It All275 AEDSome teams just work together like a dream—and the Dream Team Bestsellers Makeup Kit is one of them. Available at all Sephora stores across the region, this ......read full news

Henry Jacques Elevates Daily Perfume Rituals With New Hj Voyage Collection

Henry Jacques Elevates Daily Perfume Rituals With New Hj Voyage Collection‘Étui ŕ Parfums’ introduced: Compact Travel Cases housing three 15ml Les EssencesHenry Jacques has enriched its HJ Voyage collection with six new models. The new accessories reinforce the power of perfume as a companion that travels everywhere with you, blending seamlessly with your lifestyle. Named ‘Étui ŕ Parfums’, the collection of compact travel cases marks another step forward in Henry Jacques’ mission to make perfume a central element of our lives and elevate the art of Haute Parfumerie.An Art-de-Vivre that places perfume at the heart of everyday lifeSince 2012, Anne-Lise Cremona, ......read full news

Emma Hamsa Launches Debut Collection in the UAE with Skin-Centric Take on Modern Perfumery

Emma Hamsa Launches Debut Collection in the UAE with Skin-Centric Take on Modern PerfumeryA female founded niche fragrance brand where memory takes form through scent Dubai, UAE, January 2026 – In a region where fragrance is deeply woven into identity, ritual, and emotional expression, a new homegrown niche fragrance house emerges. Emma Hamsa launches The First Light, a debut collection of Extrait de Parfum shaped by memory, family legacy, and a skin-centric approach to modern perfumery. Founded by entrepreneur and Creative Director, Emma Hamsa, this new fragrance collection was developed for over a year in collaboration with an established French fragrance house. The process brought a deliberate, ......read full news

SHEGLAM's Latest Base Drop Is Here, Serving Smooth Skin and Perfect Glow

SHEGLAM's Latest Base Drop Is Here,   Serving Smooth Skin and Perfect GlowSHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real skin, real days and real routines. Meet the SHEGLAM Skin Sync Satin Foundation and the SHEGLAM Melt Touch Ultra-Hydrating Primer, a dream duo created for velvety, hydrated, glass-skin energy from the first swipe to the last selfie.The SHEGLAM Skin Sync Satin Foundation feels like you, only smoother, delivering that perfect in-between finish, radiant, never shiny, never flat. Its second-skin formula glides on effortlessly, evening out tone while soft-focus technology instantly blurs the look of pores and fine lines. Think ......read full news

Soft Girl Energy: The Viral Makeup Trend That's Here to Stay with Benefit Cosmetics!

Soft Girl Energy: The Viral  Makeup Trend That's Here to Stay with Benefit Cosmetics!Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate ......read full news

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe.2016 Makeup: Bold, Sculpted & UnapologeticIn 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was ......read full news

SHEGLAM Introduces the Silk Slip Lip Oil Balm – Everyday Lip Care, Reinvented

SHEGLAM Introduces the Silk Slip Lip Oil Balm – Everyday Lip Care, ReinventedJanuary 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer.Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The formula melts seamlessly onto the lips, delivering a juicy hint of color, a silky-smooth finish, and lasting hydration, without any sticky feel.Perfectly suited for the GCC’s warm climate and on-the-go lifestyle, this lightweight lip oil balm is enriched with squalane, agave extract, and ......read full news

Fragrance World Reaches Historic Milestone in 150+ Countries

Fragrance World Reaches Historic Milestone in 150+ CountriesDubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai.The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first company, Al Ghuroob, in Dubai. What began as a small entrepreneurial venture later evolved into a powerful foundation for a global fragrance empire. Building on the success and business vision of Al Ghuroob, Fragrance World was officially formed in 2004, setting the stage for one of the ......read full news

Hourglass cosmetics redefines complexion with the global launch of illusion luminous glow foundation spf 30

Hourglass cosmetics redefines complexion with the global launch of  illusion luminous glow foundation spf 30The Only SPF 30 Foundation To Visibly Lift Skin In 14 Days Los Angeles, CA – Hourglass Cosmetics announces the worldwide launch of Illusion Luminous Glow Foundation SPF 30, a breakthrough formula that fuses high-performance makeup, skincare, and innovation. Designed to perfect, protect, and visibly lift skin in as little as 14 days, Illusion is the only SPF 30 foundation clinically proven to deliver both instant radiance and long-term skin improvement. “Illusion Luminous Glow Foundation SPF 30 truly changes the way skin looks and feels,” said Katie Jane Hughes, celebrity ......read full news

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see.This innovative two-step blackhead & pore cleansing system combines an alkaline pH formula with a built-in extracting tool to help loosen dead skin and lift away pore-clogging impurities—gently and effectively. The payoff? Cleaner-looking ......read full news

Meet The Newest Pore-clearing Essential: The POREfessional Degunker !

Meet The Newest Pore-clearing Essential: The POREfessional Degunker !At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see.This innovative two-step blackhead & pore cleansing system combines an alkaline pH formula with a built-in extracting tool to help loosen dead skin and lift away pore-clogging impurities—gently and effectively. The payoff? Cleaner-looking ......read full news

Glitz, Glam & All That Sparkle with Benefit Cosmetics !

Glitz, Glam & All That Sparkle with Benefit Cosmetics !Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations do.A Flawless Canvas for the SpotlightGlitz and glam start with skin that looks smooth, perfected, and ready for its close-up. Use our POREfessional Foundation, it instantly blurs the look of pores, smooths texture and evens out the complexion for a naturally flawless ......read full news

Longevity Hub by Clinique La Prairie's Expert Recommendations for Pre- and Post-Festive SkinRejuvenation

Longevity Hub by Clinique La Prairie's Expert Recommendations for Pre- and Post-Festive SkinRejuvenationAs the city prepares for a season of celebration Longevity Hub by Clinique La Prairie at One&Only One Za'abeel invites guests to indulge in its most-loved rejuvenating treatments, carefully selected to help skin glow before the celebrations and recover with ease afterward.Before the holidays, the focus turns to radiance. Treatments such as the La Prairie Facials and the Glow Experience combine advanced skincare science with sensory indulgence, promoting cellular renewal and deep hydration for an instant, luminous lift. Subtle aesthetic enhancements through fillers, skin boosters, and PRF restore volume and elasticity, while ......read full news

The 90s Are Back (Better Than Ever) with Benefit Cosmetics!

The 90s Are Back (Better Than Ever) with Benefit Cosmetics!The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit twist, of course.FACE: Matte, Smooth, So RetroNothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The ......read full news

The Kylie Jenner-Approved Eyebrow Routine with Benefit Cosmetics!

The Kylie Jenner-Approved Eyebrow Routine with Benefit Cosmetics!Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here with the official routine on how to achieve the trend that's taking over your feeds.STEP 1: The Icon-Maker—Precisely, My Brow Pencil First up: fill, define, and serve. Our all-time favorite Precisely, My Brow Pencil is the go-to tool for ......read full news

Discover your hair universe and get that extra flair with SHEGLAM Hair - now available in stores across GCC

Discover your hair universe and get that extra flair with   SHEGLAM Hair - now available in stores across GCCSHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials. Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive selection of trendsetting products and bestselling haircare and styling tools will leave you feeling confident, comfortable and entirely your ......read full news

The hourglass holiday 2025 Glow Guide

The hourglass holiday 2025 Glow GuideAs the festive season reaches its peak, Hourglass invites beauty lovers to celebrate with its limited-edition Ambient Lighting Edit Unlocked Palettes. Each palette is adorned with signature animal motifs - from the ethereal Swan to the fiery Fox, poised Deer, and powerful Horse - transforming holiday makeup into collectible works of art.Featuring new and exclusive shades, these palettes deliver the iconic multidimensional glow Hourglass is known for, making them a standout addition to any holiday look. Whether for a beauty enthusiast, a loved one, or a special treat for yourself, each palette offers both artistry and performance in one ......read full news

Get The Cold Girl Make Up Look with Benefit Cosmetics!

Get The Cold Girl Make Up Look with Benefit Cosmetics!TikTok's latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we've curated the ultimate lineup to help you recreate that 'just stepped out into the December chill' glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather.Brows on a Winter BreezeFor that feathery, brushed-up brow effect essential to the Cold Girl makeup look, reach for 24HR Brow Setter. This flexible-clear gel locks brow hairs in place through breezy December days, scarf moments, and ......read full news

Nadine Njeim Beauty Arrives Online At Bloomingdale's

Nadine Njeim Beauty Arrives Online At Bloomingdale'sBloomingdale’s is pleased to announce the online-exclusive launch of Nadine Njeim Beauty, a modern makeup-skincare collection designed for effortless confidence every day.Featuring a hybrid range that blends elegance, glamour, and self-care, the brand celebrates beauty in all its forms. Discover Nadine Njeim Beauty and indulge in products crafted to make you feel empowered and radiant. Now available online at Bloomingdale’s.

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Ajmal Perfumes Commemorates UAE National Day with a Tribute to National Pride

Ajmal Perfumes Commemorates UAE National Day with a Tribute to National PrideCelebrating 74 Years of Craftsmanship, Heritage & InnovationDubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own journey, one deeply intertwined with the country’s evolution and inspired by its remarkable spirit.For 74 years, Ajmal Perfumes has stood for craftsmanship, heritage, and innovation. From its inception in 1951 by Late Haji Ajmal Ali in Hojai, a small town in ......read full news

Thailand Strengthens Its Appeal for High-End Business Travellers

Thailand Strengthens Its Appeal for High-End Business  TravellersPremium hospitality, world-class golf and luxury lifestyle experiences reshape Thailand’s business travel landscape.Thailand is emerging as a preferred destination for business travellers from the Gulf who are increasingly combining work commitments with elevated leisure and luxury experiences. With premium hospitality, modern business districts and an expanding ecosystem of high-end lifestyle offerings, the country is positioning itself as a leading hub for travellers who value efficiency during the day and indulgence after hours. Industry analysts note that Thailand’s upscale business travel segment continues to generate ......read full news

Thailand Strengthens Its Status as a Premier Luxury Destination

Thailand Strengthens Its Status as a Premier Luxury  DestinationHigh-end hospitality, private island villas and world-class wellness draw an increasing number of affluent Gulf travellers.Thailand is solidifying its reputation as one of the world’s most desirable luxury destinations for Gulf travellers, supported by rising demand for exclusive accommodations, advanced wellness experiences and premium lifestyle offerings. The Tourism Authority of Thailand (TAT) recorded more than 162,790 Middle Eastern arrivals in the early months of 2025 and expects numbers to reach around 1.1 million by year-end, underscoring strong interest from UAE and GCC residents seeking indulgent, ......read full news

Get Holiday Ready Skin with Good Pore Day by Benefit Cosmetics!

Get Holiday Ready Skin with Good Pore Day by Benefit Cosmetics!Get ready to treat your pores like royalty! Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it's the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your skin will feel smoother, cleaner, and glowier than ever — the ideal prep step before makeup, festive events, or just because your pores deserve some love!After a personalized skin consultation, our beauty expert will tailor every step to your ......read full news

SHEGLAM Glass Lock Air Gloss: The Secret to Mirror-Like Shine That Lasts All Day

SHEGLAM Glass Lock Air Gloss: The Secret to Mirror-Like Shine That Lasts All DaySHEGLAM unveils its latest beauty must-have: the Glass Lock Air Gloss, a next-generation lip glaze that delivers a mirror-like, juicy shine with the comfort of a weightless formula and the endurance of a long-wear product.Meet your gloss goals with SHEGLAM Glass Lock Air Gloss: a transfer-resistant lip glaze that gives your lips a glass-like brilliance and silky hydration in just one swipe. Each application floods the lips with a moisturizing, water-like glide that sets into a smooth, cushiony finish.What makes it special? A self-sealing film technology that creates ......read full news

Celebrate the Holidays in Beneland with Benefit Cosmetics!

Celebrate the Holidays in Beneland with Benefit Cosmetics!This holiday season, we invite you to step into Beneland—a whimsical world where beauty meets play. Inspired by the thrill of games and the joy of gifting, this year's collection brings together our most-loved icons in sets designed to surprise, delight, and glam up your holidays. With playful packaging, winning combos, and a touch of pink magic, Beneland is where every product is a prize—and every look is a victory. Here's your exclusive peek at some of the stars of the season:The Browminoes Set Good brows set off a domino effect for a winning look. Available in five shades, this set ......read full news

From Azores to the World, Ignae Further Expands in The Middle East

From Azores to the World, Ignae Further Expands in The Middle EastOctober 29, 2025, Azores : Ignae, the award-winning luxury skincare brand rooted in the rich biodiversity of the Azores, proudly announces its further expansion in the Middle East with the exclusive launch at the new Rosewood Hotel in Doha and online at Qiyorro.com. At the heart of Rosewood Doha’s commitment to holistic well-being is Asaya, the city’s first members-only social wellness club. Designed as a sanctuary for renewal and connection, Asaya offers exclusive access to state-of-the-art facilities including serene bathhouses, Himalayan salt saunas, hammams, movement studios, and a selection of pools. Membership unlocks a ......read full news

Armaf Beaute Brings "Accessible Luxury" Makeup to the Region

Armaf Beaute Brings "Accessible Luxury" Makeup to the RegionUAE-born Armaf Beaute launched skin-enhancing, inclusive makeup at Beautyworld MEArmaf Beaute, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range.The global cosmetics market was estimated at roughly USD 296 billion in 2023, with forecasts projecting continued growth through 2030. Armaf Beaute has established its presence in the affordable luxury market with skincare-infused makeup, offering premium formulations at attainable prices.Key hero products ......read full news

That Fresh Brow Feeling with Benefit Cosmetics !

That Fresh Brow Feeling with Benefit Cosmetics !The World's #1 Brow Brand Does ServicesIn the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level!With years of innovation, expertise, and a whole lot of brow love, Benefit has mastered the art of creating flawless, face-framing arches. Whether you're after a subtle touch-up or a bold transformation, ......read full news

Get the Viral Korean Lip Look with Benefit Cosmetics!

Get the Viral Korean Lip Look with Benefit Cosmetics!Get ready to tint your way to K-beauty perfection!The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind achieving this viral look? Benetint, of course !The Iconic Classic: Benetint OriginalWhen we say Benetint is that tint, we mean it. This iconic rose-tinted stain is the ultimate ......read full news

The Art Of Modern Ayurveda: Almora Botanica Skincare

The Art Of Modern Ayurveda: Almora Botanica SkincareBlending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, restoration, and rejuvenation.Each formula merges traditional wisdom on adaptogens and botanicals with advanced biotech research, using only the purest natural and vegan ingredients. Guided by the principles of green chemistry and certified by the strict global standard of COSMOS Natural, Almora Botanica ......read full news

Armaf Reveals Its Latest Fragrance Club de Nuit Bling in a Dazzling Dubai Spectacle

Armaf Reveals Its Latest Fragrance Club de Nuit Bling in a Dazzling Dubai Spectacle The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling Dubai, UAE (26 November 2025): Dubai witnessed a night of brilliance as Armaf, the globally celebrated fragrance brand, unveiled its newest masterpiece, Armaf Club de Nuit Bling, in a grand celebration titled 'The Legacy in Light.' Held beneath the ......read full news

Bask in Winter Radiance: Catrice Melted Sun Cream Bronzer Welcomes Outdoor Season in the Middle East

Bask in Winter Radiance: Catrice Melted Sun Cream Bronzer  Welcomes Outdoor Season in the Middle EastMiddle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season. Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return of outdoor living. Its silky, blendable texture melts into skin, delivering the perfect sun kissed glow - even as the summer heat fades. ELortlessly recreate that coveted “just back-from-the-beach” radiance during al fresco ......read full news

Beautyworld Middle East 2025 Opens with Captivating Keynotes from Fragrance Legend Roja Dove and Beauty Visionary Sara Al Rashid

Beautyworld Middle East 2025 Opens with Captivating Keynotes from Fragrance Legend Roja Dove and Beauty Visionary Sara Al Rashid Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC. Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters.Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as the Next in Fragrance and Next in Beauty conference programmes delivered two spectacular keynote sessions that set the tone for a transformative edition of the region’s largest international beauty and wellness trade show.Each keynote drew packed audiences eager to gain insight from ......read full news

Introducing CANEZA - A $1bn Legacy's Visionaire Launches a New Era of Modern Perfumery

Introducing CANEZA - A $1bn Legacy's Visionaire Launches a New Era of Modern PerfumeryUAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury.Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Caneza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at Beautyworld Middle East 2025. The debut introduces 22 meticulously crafted perfumes that embody modern sophistication, artisanal craftsmanship, and a vision to make luxury truly accessible.Founded by Anis Abdul Razak Kalsekar, Co-Owner of Rasasi Group and the creative mind behind some of the ......read full news

Blush Filter Palette Our First EVER powder blush is FINALLY here!

Blush Filter Palette Our First EVER powder blush is FINALLY here!This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; Toasty Peach, bringing warm, juicy peach energy; and Baby Pink, a gorgeous mix of flirty, fun, and playful.So easy to use, the velvety matte blushes deliver buildable pigments for effortless ......read full news

Get the Viral Toasty Make Up Look with Benefit Cosmetics!

Get the Viral Toasty Make Up Look with Benefit Cosmetics!There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate lineup to master the Toasty Trend — from pore-perfecting prep to bronzy, radiant finishes that look just as good in real life as they do on camera.Smooth & PrepEvery Toasty Makeup Look ......read full news

Day One at Beautyworld Middle East 2025: A Spectacular Opening to a Record-Breaking Show

Day One at Beautyworld Middle East 2025: A Spectacular Opening to a Record-Breaking Show Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation. Global thought leadership: Keynotes from Sara Al Rashid - Next in Beauty, and Roja Dove - Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty.Dubai, UAE: Beautyworld Middle East 2025 opened its doors today to extraordinary crowds and an atmosphere of excitement and innovation, as one of the world’s largest trade fairs for beauty and wellness kicked off its first ......read full news

Middle Eastern Fragrance Brands Take Centre Stage At Beautyworld Middle East 2025

Middle Eastern Fragrance Brands Take Centre Stage At Beautyworld Middle East 2025 Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators.Dubai, UAE: When Beautyworld Middle East 2025 opens its doors in a few days time, it will unveil an unprecedented showcase of scent — a sensory ecosystem led by trend-setting Middle Eastern fragrance houses now shaping the global olfactory map. This is no regional display; it’s a ......read full news

Laboratoire des Granions showcases its collagen-based nutricosmetic solutions at Beautyworld Middle East 2025

Laboratoire des Granions showcases its collagen-based nutricosmetic solutions at Beautyworld Middle East 2025United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its visibility in Middle Eastern markets.Targeted action from within through nutricosmeticsLaboratoire des Granions develops nutricosmetic solutions that act on the skin’s biological mechanisms by delivering targeted active ingredients orally to support its functions from deep within. This ......read full news

Step inside the Seasonal Magic of SHEGLAM's Glam Advent Calendar

Step inside the Seasonal Magic of SHEGLAM's Glam Advent CalendarCount down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers spanning lips, eyes, skin and even hair. All products are full size, making this the full-glam journey wrapped in pastel perfection that takes you from cozy mornings to dazzling winter nights, all in true SHEGLAM style.Start your countdown with the Pocket Lip Jam in shade Guava ......read full news

The Perfect Gym Glow with Benefit Cosmetics!

The Perfect Gym Glow with Benefit Cosmetics!Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies.Hydration Warm-UpStart by giving your skin a refreshing drink! Apply HydroPop, our skin-balancing essence that gives you that viral glass-skin glow. The water-based, gel-like texture melts in effortlessly, hydrating and refining ......read full news

Get the Peachy Early 2000s Look with Benefit Cosmetics !

Get the Peachy Early 2000s Look with Benefit Cosmetics !The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for 'Year 2000') was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... all reimagined with modern formulas and a pore-perfect finish.And the best part? We have everything you need to create the ultimate Y2K-inspired peachy look — fun, flirty, and fabulously ......read full news

France at Beautyworld Middle East : Where Clean Beauty, Tech and Luxury Converge Sheikh Saeed Hall 2

France at Beautyworld Middle East : Where Clean Beauty, Tech and Luxury Converge  Sheikh Saeed Hall 2DWTC – October 27-29, 2025United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and industry partners will discover an exceptional showcase of skincare, perfumes, wellness innovations, and private label products, reaffirming France’s role as a benchmark in the international ......read full news

Runway Ready Skin, No Filter Required with Benefit Cosmetics!

Runway Ready Skin, No Filter Required with Benefit Cosmetics!Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, most flawless base yet — from prep to set. Here's your 4-step guide to a pore-fectly polished look:Step 1: PRIME with The POREfessional OG PrimerThis award-winning primer ......read full news

Laboratoire PYC reinvents nutricosmetics at Beautyworld Middle East 2025

Laboratoire PYC reinvents nutricosmetics at Beautyworld Middle East 2025United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, at the French Pavilion S2-D11, to showcase its latest 'beauty-from-within' formulations.Collagen innovations: three groundbreaking new products…On the occasion of the trade show, Laboratoire PYC will unveil three unique collagen-based formulations, all designed and ......read full news

More Blush, More Fun: Discover Benefit Cosmetics' Endless Cheek Wardrobe!

More Blush, More Fun: Discover Benefit Cosmetics' Endless Cheek Wardrobe!If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral 'sunburnt flush' to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got you covered! Each silky-soft, weightless powder stays put through sweat, humidity, and laughter, leaving you glowing with a luminous, second-skin finish. Whether you're a one-shade loyalist or a blusher who loves to mix, we have a blush family that fits every vibe. ......read full news

Mini Size, Major Glam with Benefit Cosmetics!

Mini Size, Major Glam with Benefit Cosmetics!It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ready to glam up your every on-the-go moment! Whether you're hopping on a plane, slipping out with a clutch, or just want to curate your go-to mini glam bag, our iconic minis are the ultimate travel companions. Think all-time favorite mascaras, best-selling ......read full news

SHEGLAM's New Cushion Foundation Delivers 36 Shades of Liquid to Powder Coverage

SHEGLAM's New Cushion Foundation Delivers 36 Shades of Liquid to Powder CoverageThere is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning your morning routine into a marathon.Liquid-to-powder tech has never looked like this. The cushion releases a silky liquid that melts into skin and sets to a soft-matte finish before you can say “filter”. Imperfections? Blurred. Shine? Handled. Setting powder? Who even ......read full news