Dubai, United Arab Emirates, 17 June 2026: Dubai World Trade Centre (DWTC), the region's leading business enabler and global events platform, has announced a new partnership with -45dB, a specialist provider of sound-reduced modular structures, to introduce a range of meeting pods and flexible spaces across its venues, including Dubai International Convention and Exhibition Centre (DICEC) and Dubai Exhibition Centre (DEC).

 

The partnership will enhance DWTC's integrated venue offering, providing organisers and exhibitors with access to high-quality, private environments within busy exhibition and event settings. Designed to deliver up to 45 decibels of sound reduction, the modular pods and structures enable confidential meetings, content production, and focused business interactions without disruption.

 

The solutions range from compact meeting pods to fully scalable modular structures that can be configured into conference rooms and breakout spaces. Delivered as turnkey, plug-and-play installations, the structures require minimal on-site build, allowing for efficient deployment while optimising venue floorplans.

 

The collaboration reflects DWTC's continued focus on elevating the overall event experience through smart and innovative infrastructure. The modular nature of the offering also aligns with DWTC's sustainability priorities, with materials and construction designed to minimise environmental impact while maintaining high performance standards.

 

Mahir Julfar, Executive Vice President at Dubai World Trade Centre, said: 'As the scale and complexity of global events continues to evolve, the way we design and deliver event environments must evolve with it. The partnership with -45dB underscores DWTC's commitment to elevating the quality of engagement within our venues, while embedding sustainability more meaningfully into the event lifecycle. Their modular technology enables our exhibitors and organisers to deliver high-performance meeting and conference environments that integrate into live exhibition settings. As we continue to expand the scale and ambition of our venues, we are focused on advancing more sustainable event infrastructure across the global MICE industry.'

 

Under the agreement, -45dB will work directly with organisers and exhibitors to deliver and install the solutions, with DWTC supporting the commercial promotion of the offering across its sales channels and event portfolio.

 

Jon Noonan, Founder & Managing Director, -45dB, said: 'We are excited to be partnering with such an iconic venue as the Dubai World Trade Centre, arguably one of the finest event destinations in the world. At -45dB, our mission has always been to push the boundaries of what's possible in live environments, and this collaboration gives us the perfect platform to do exactly that. Our sound-reduced solutions are going to meaningfully enhance the events and exhibitions held here, empowering organisers and exhibitors alike to deliver truly outstanding experiences for their audiences. This is just the beginning of what we know will be an incredible relationship, and we can't wait to see it flourish over the coming years.'

 

Aligned with the UAE's Net Zero 2050 Strategy, the collaboration advances a more flexible, efficient, and sustainable approach to event delivery, reinforcing Dubai's position as a global hub for business and innovation.