Riyadh, April 23, 2026, SPA -- Chairman of the General Entertainment Authority (GEA) Turki Alalshikh announced the premiere date of the Saudi edition of “Million Riyal Menu,” set to launch on April 28 via the MBC Shahid platform and MBC1 channel, with the support of Riyadh Season.

He stated that the program represents the largest Saudi adaptation of the global format “Million Pound Menu,” produced jointly by the Saudi company BigHouse and IMP, in collaboration with Sony Pictures Television, reflecting a strong direction toward delivering content with world-class standards within the Kingdom.

The program features 24 contestants competing across eight episodes in a format that combines entertainment and entrepreneurship, as participants strive to realize their dream of launching their own restaurants by presenting their ideas to a distinguished panel of leading investors in the food and restaurant sector across the Middle East.

'Million Riyal Menu' is the Saudi version of the global program 'Million Pound Menu,' one of the most prominent entrepreneurship shows in the food and restaurant industry. It was previously announced in January and provides participants the opportunity to pitch their concepts to investors and experts, with the aim of supporting their ventures and transforming them into successful real-world brands across the Kingdom.