Dubai, UAE - April 2024: G-SHOCK has announced the launch of the GA-2100CM Series, a new addition to the iconic 2100 line, featuring a bold camouflage concept designed to elevate everyday style.

The series reimagines the streamlined GA-2100 silhouette with an original G-SHOCK camouflage pattern, bringing a fresh and distinctive visual identity. The design incorporates a metallic print finish, adding depth and sophistication while subtly integrating the brand’s signature G-mark within the pattern.

Available in contemporary colour variations, including the GA2100CM-5A and GA2100CM-8A, the collection is designed to complement modern urban outdoor fashion trends such as gorpcore, while maintaining the versatility expected from G-SHOCK timepieces.

In addition to its design innovation, the GA-2100CM Series reflects attention to materials, with key components of the bezel and band made using bio-based resin, contributing to reduced environmental impact.

True to G-SHOCK’s heritage of toughness and functionality, the series is equipped with essential features including shock resistance, 200-meter water resistance, world time across 48 cities, a stopwatch, a countdown timer, five daily alarms, and a double LED light with Super Illuminator for enhanced visibility.

With the GA-2100CM Series, G-SHOCK continues to combine durable performance with forward-thinking design, offering a timepiece that stands out both in function and style.