UAE, 13 February 2026: This Ramadan, Hoover is redefining the home-cleaning experience with the launch of the Hoover Challenge, now live across select LuLu Hypermarket locations in the UAE. The campaign combines interactive in-store engagement with digital participation, offering shoppers an opportunity to experience Hoover’s latest innovations while winning exciting rewards.

Customers can participate by purchasing any Hoover vacuum cleaner at LuLu stores and taking part in a 15-second in-store Hoover Challenge. Every participant receives a Scratch & Win coupon, with assured prizes and the chance to win premium gifts, including a Hoover Home Makeover.

The in-store activity is currently running at the following LuLu Hypermarket locations:

• Dubai: Al Qusais, Barsha
• Al Ain: Kuwaitat
• Abu Dhabi: Al Wahda, Khalidiya, Mushriff, Baniyas

Extending the excitement beyond the store, Hoover has also launched a Best Tagline Challenge on social media. Participants are invited to clean their homes using a Hoover vacuum, capture before-and-after images, and share them on Instagram by tagging @HooverArabia and using #HooverChallenge. The most creative entry will win the advanced Hoover Home Pro vacuum cleaner.

Spotlight on Innovation: Hoover Home Pro

As part of the campaign, Hoover is highlighting its flagship Home Pro model, designed to meet the evolving needs of modern households. Key features include:

• Cordless, powerful whole-home cleaning performance
• Hairwrap Resist Technology for reduced maintenance
• FlexiClean design for effortless reach in difficult areas
• Self-stand function for enhanced convenience and storage

Ramadan promotional offers featured in the campaign leaflet are available across all LuLu Hypermarket stores in the UAE, providing customers with added value during the festive season.

Through the Hoover Dust Challenge, the brand reinforces its commitment to innovation, customer engagement, and meaningful retail experiences-making this Ramadan more rewarding for shoppers across the UAE.

Shop, play, and win with Hoover this Ramadan.