Dubai, United Arab Emirates, September 2, 2025 - We are pleased to announce that Mohammed Al-Ahbabi has been named the new ambassador for Emporio Armani Autumn/Winter 2025-26 men’s eyewear collection in the Middle East. Al-Ahbabi is known for expressing himself through painting, photography and filmmaking.

The new Emporio Armani Fall-Winter eyewear collection showcases modern square frames with innovative tri-layer temples. Translucent bio-acetate reveals a metal core detailed with the iconic logo for a look that's both bold and refined.

 The campaign, shot in Milan, features Al-Ahbabi wearing the new model EA4262U, available in the UAE from September priced at AED 645.