Dubai, United Arab Emirates, 30 May 2026: Time is running out for shoppers looking to get their hands on a spectacular deal in the 3-Day Super Sale (3DSS), which ends on 31 May. With more than 500 brands and 2,500 outlets participating citywide, featuring discounts of up to 90%, this is one of the retail events of the year, in one of the world’s greatest places to shop.  

Residents and visitors have come together during this Eid Al Adha holiday period with malls thronging with bargain hunters taking the opportunity to pick up pieces from their favourite brands at jaw-dropping prices. 

Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), 3DSS is the perfect moment to shop across fashion, beauty, electronics, homeware and more. 

But the benefits don’t end at the tills - with shoppers able to win some truly life-changing prizes to go along with their bargain purchases.  

For both residents and visitors, the dream of owning a home in Dubai could become a reality through the Win Your Home in Dubai campaign. This citywide initiative is the first of its kind and is jointly led by DFRE and Dubai Chambers, with Binghatti Developers supplying 12 beautiful residential units as prizes. Shoppers spending AED 500 during 3DSS are eligible to enter the prize draw, with every further AED 500 spent unlocking another entry. 

Shoppers can also unlock incredible rewards when using many leading loyalty programmes, including BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, MUSE, Shukran, Club Apparel, and Skywards Everyday.  Cashback, rewards points, discounts and miles can all be claimed while shopping throughout the event - making purchases deliver even better value. 

Meanwhile, the Eid Al Adha Digital Raffle Campaign 2026 is running across 14 participating malls across the city with AED 200,000 set to be split between 25 lucky winners. Shoppers simply need to spend AED 200, and their names could be drawn on 30, 31 May and 1 June.

So don’t miss out. Act now and grab those last-minute deals and make this Eid Al Adha holiday and the 3DSS one full of cherished memories.