3-Day Super Sale will take over the city from 27 to 31 May across more than 500 brands and thousands of outlets citywide and online, delivering five days of limited-time deals 

Shoppers can unlock even greater rewards with leading loyalty programmes, including BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, MUSE, Shukran, Club Apparel, and Skywards Everyday

Additionally, every AED 500 spent gives both residents and visitors a chance to win a home through the ‘Win Your Home in Dubai’ citywide initiative, jointly led by Dubai Festivals and Retail Establishment (DFRE) and Dubai Chambers

Dubai, United Arab Emirates, 25 May 2026: Dubai’s highly anticipated 3-Day Super Sale (3DSS) returns this May with spectacular discounts of up to 90% off across more than 500 brands and thousands of retail outlets across shopping malls and online. 

Taking place from 27 to 31 May, during Eid Al Adha, the limited-time shopping event will transform Dubai into a retail hotspot packed with unbeatable deals across fashion, beauty, electronics, lifestyle, homeware, accessories, watches & jewellery.

Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), 3DSS gives residents and visitors even more reasons to shop across the city. Designed as a limited-time, citywide sale event, it brings together big savings, wide choice, and compelling offers across hundreds of brands. With only a few days to shop, it’s the perfect time to snap up deals across fashion, beauty, electronics, homeware, and more.

Participating brands include Balenciaga, Damas, Sephora, Gap, Magrabi, Next, Pan Home, Pandora, Sacoor Brothers, Toys R Us, Ulta Beauty, Zen Diamond, Virgin Megastore, Mango, Lululemon, Home R Us, Geox, Borders, Wilson, Harman House, and many more leading retailers across the city.

Offers will be available across some of the city’s most popular malls and retail hubs, including Bluewaters, BurJuman, City Centre Deira, City Centre Me'aisem, City Centre Mirdif, City Walk, Dubai Festival City Mall, Festival Plaza, Ibn Battuta Mall, Mall of the Emirates, Mercato, Nad Al Sheba Mall, The Beach, JBR, The Outlet Village, Palm Jumeirah Mall, WAFI, and several other participating destinations.

Shoppers will also be able to stretch their savings even further through leading loyalty programmes, including BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, MUSE, Shukran, Club Apparel, and Skywards Everyday,  unlocking additional cashback, rewards points, discounts, and miles while shopping throughout the event.

Alongside the incredible deals, shoppers spending AED 500 at participating outlets during 3DSS can also enter the draw to win a home through Win Your Home in Dubai, the first-of-its-kind citywide initiative jointly led by DFRE and Dubai Chambers. The campaign gives residents and visitors the opportunity to win one of 12 residential units supplied by Binghatti Developers, with every additional AED 500 spent unlocking another entry.

The citywide retail buzz will also welcome the highly anticipated opening of the UAE’s first-ever PACSUN store at Mall of the Emirates on 27 May. Marking the brand’s debut in the UAE and beyond the US market, the launch adds yet another reason for shoppers to head out during the 3DSS period.

Adding to the excitement, Dubai is also hosting a packed calendar of experiences and entertainment across the city, including the Dubai Esports and Games Festival, live performances, star-studded concerts, cultural events, and staycations during Eid in Dubai, as well as exceptional dining experiences as part of Dubai Restaurant Week.

With just a few days to take advantage of the offers, 3DSS is the perfect time to shop for big brands, discover great deals, and make the most of the holiday weekend.

3-Day Super Sale is supported by key partner Commercial Bank of Dubai (CBD)