To mark the historic inauguration of the Grand Egyptian Museum (GEM), Azza Fahmy Jewellery unveils a special retrospective inside its boutique at the museum, celebrating the house's deep-rooted connection to Ancient Egyptian heritage. The showcase transforms the boutique into an Azza Fahmy Ancient Egyptian experience, bringing together archival and contemporary pieces from the brand's iconic collections up to the newly launched Scarab Collection. This curation reflects decades of research into Egypt's timeless symbols and artistry, reaffirming the brand's role as a custodian of cultural preservation through jewellery.

The boutique itself becomes an immersive journey, with the VIP corner offering an exclusive preview of the Scarab Collection, presented alongside the vibrant Bokja tapestry and the AFJ x Bokja capsule collaboration. The space sparks a captivating dialogue between past and present, beautifully blending heritage, craftsmanship, and modern creativity.

THAT Concept Store at The Mall of the Emirates, Dubai

Bloomingdales Store, Dubai