Four day event provided a strong platform to develop synergies and highlight business opportunities

Dubai, United Arab Emirates, 24 March 2014: Fluke, the world leader in compact, and professional electronic test tools, celebrated another successful year by holding its annual distributor meeting for its distributors and associates from the Middle East, Africa & Turkey. This annual event provides a strong platform for productive discussions and ensures active participation from partners.

The four day event was held in Istanbul, Turkey, and focused on developing & reinforcing relationships with distribution partners from MEA & Turley, sharing ideas and experiences, discussing growth initiatives and raising awareness of new business opportunities.  Aiming to keep partners abreast to the changing trends, idea and information exchange formed the base to identify and develop common areas of synergy. Topics discussed included regional overviews, market specific discussions, growth strategies and competitive challenges, new product launches and demonstrations, marketing initiatives and brand awareness.

Steve Hood, General Manager, Fluke Middle East, Africa and Turkey said,   “We are extremely pleased with the overall success of our annual distributor meeting this year. I would like to take this opportunity to thank our distribution partners who have contributed significantly to our progress and penetration regionally. I look forward to continued business growth and development in the coming years.”

The event also included an award ceremony to acknowledge and recognize outstanding achievers among distribution partners. Several distributors were awarded the Annual Fluke Distributor awards for their efforts in various categories, including ‘Outstanding Sales’ and ‘Best Marketing Program’ and ‘Best Retail Strategy’ among others. To conclude and celebrate the success, attendees enjoyed a scenic and historic tour of Istanbul, living a true Turkish experience.

About Fluke
Founded in 1948, Fluke Corporation is the world leader in compact, professional electronic test tools. Fluke customers are technicians, engineers, electricians, and metrologists who install, troubleshoot and manage industrial, electrical and electronic equipment and calibration processes. For information on Fluke tools and applications, or to find the location of your nearest distributor, visit the Fluke Web site at http://www.fluke.com. Follow Fluke on Facebook, Twitter, YouTube or LinkedIn.