Dubai, UAE, 13th February 2014 - Leading marketing research consultancy Global Aspects today launches its state-of-the-art consumer research laboratory. The new facility will be fundamental to Global Aspects’ development of solid insights for clients’ marketing and branding requirements.

“The consumer research laboratory will enable us to enhance our offer by conducting high quality research within a dedicated and high technology space. This facility is designed to be the best in the region and will underline Dubai as a centre for excellence for business and commerce,” says Richard Barron, Managing Director of Global Aspects.

“At Global Aspects, we help clients make tough decisions whether it’s around entering new markets, re-energising existing ones, through to developing new products and services - ultimately we provide people risk-minimised ways to improve their businesses. The new lab will allow us to conduct new and exciting techniques whilst making the process more accessible for clients and stakeholders,” shares Barron.

Operating since 2008 from its headquarters in Dubai, UAE, Global Aspects offers clients insight-based solutions for a wide range of business issues. The company has an unrivalled track record of delivering projects across the world with action-oriented recommendations based on bespoke primary research combined with detailed consulting and business analysis. Global Aspects specialises in providing marketing and branding solutions that aid businesses in achieving their marketing and business objectives.

Global Aspects offers a full range of services and techniques ranging from straightforward interviews to areas such as psychographic profiling and complex statistical modelling. With over 25 years of marketing research experience, Barron has worked with a broad spread of different clients and customers, including national governments, finance, technology, food and beverage, real estate/property and FMCG sectors to name a few.

Committed to delivering the highest quality, Global Aspects applies international standards from the European Society of Market Research (ESOMAR) and The Market Research Society (MRS) where Barron has been a full member for almost 20 years. Global Aspects provides a highly professional and personable approach that ultimately aids their clients to better understand their market position and move their business forward.