Sakaka, August 11, 2026, SPA -- Vice Minister of Commerce and CEO of National Competitiveness Center and CEO of Saudi Business Center Dr. Eman bint Habbas Al-Mutairi met with businessmen, businesswomen and investors yesterday in Al-Jouf Region.

The meeting, held at the Al-Jouf Chamber of Commerce in the presence of several leaders from the commerce sector, discussed proposals and challenges facing the business and investment sectors, as well as opportunities and enablers for developing their various sectors.

Al-Mutairi said the business sector in Al-Jouf has witnessed steady growth in recent years, with the number of commercial registrations exceeding 21,800. She noted that the services provided by the Ministry of Commerce and the Saudi Competitiveness and Business Center in Al-Jouf have facilitated the establishment and operation of businesses in the region

During the meeting, Al-Mutairi also highlighted the growth of e-commerce in the Kingdom of Saudi Arabia, efforts to empower and support small and medium-sized enterprises, and initiatives to promote entrepreneurship.