The MENA region's first ecosystem offering both insurance and everyday lifestyle services

Doha, Qatar - 23 July 2026: Qatar Insurance (QIC), the leading insurer in Qatar and the MENA region, has been awarded the “Digital Insurance Initiative of the Year in Qatar” title at the Insurance Asia Awards 2026.

This accolade recognizes QIC’s success in expanding its digital ecosystem, which stands as the MENA region's first ecosystem to offer both insurance products and everyday lifestyle services through a single interface.

This year, QIC significantly scaled its ecosystem to cover a wider range of daily needs, incorporating an integrated car marketplace, vehicle care solutions, hotel and event bookings, loyalty rewards and more. Alongside this growth, QIC broadened its network of partners and service providers within its ecosystem, giving customers more choices and experiences tailored to their needs.

Consequently, QIC’s digital ecosystem has emerged as one of the region’s fastest-growing financial services platforms in terms of both user base and service offerings, and now ranks among the highest-rated platforms with an outstanding 4.8 score on both App Store and Google Play.

Commenting on this milestone, Mr. Salem Al Mannai, Group CEO of QIC, stated: 'We are honored to have our ecosystem recognized among the best digital initiatives within the Asian insurance sector. This recognition is a strong testament to the success of our strategy and our ongoing efforts to elevate our customers’ experiences by investing in best-in-class digital solutions, and a reaffirmation of QIC's position as an innovation hub in the region.'

Al Mannai added: “Establishing the MENA region’s first digital ecosystem integrating insurance and lifestyle services is a direct extension of our commitment to the Qatar National Vision 2030 and Qatar Central Bank’s Third Financial Sector Strategic Plan. This commitment continues to drive our ambition to redefine digital services and deliver seamless solutions built on efficiency and convenience.'

Insurance Asia is a Singapore-based magazine specializing in the insurance sector and is widely recognized for its comprehensive coverage of industry news and analysis, as well as exclusive interviews with key decision-makers. Its Insurance Asia Awards are among the continent’s most prestigious industry programs, celebrating companies that have achieved exceptional milestones and driven innovation, setting new benchmarks for excellence across Asia. Winners are selected by an independent judging panel of international experts in digital transformation, financial advisory, and auditing, ensuring transparency and objectivity.