The Snoonu Arena at MOQ: Where Football, Fun & Community Come Together

Free Entry | Register on Snoonu City | Open to all

Snoonu, Qatar's leading super-app, and Mall of Qatar (MOQ), the country's premier shopping and lifestyle destination, have launched the Snoonu Arena, Qatar's most vibrant and immersive fan zone experience for the FIFA World Cup 2026™. This unmissable celebration of football, community and entertainment will take place across multiple areas of Mall of Qatar throughout the entire tournament, positioning Mall of Qatar as the country’s home of World Cup fan experiences.

Open daily and completely free of charge, the Snoonu Arena invites fans of all nationalities to gather, cheer, play, eat, shop, and create unforgettable memories, all in one spectacular venue. To attend, visitors simply need to register through Snoonu City, driving even greater engagement with Snoonu's award-winning platform.

A FAN ZONE LIKE NO OTHER

Spread across the ground floor and first floor of Mall of Qatar, the Snoonu Arena is designed to deliver an unparalleled World Cup atmosphere. Key features include:

• Two dedicated Activation Areas across both floors, packed with games, challenges, and football-themed competitions for all ages
• Two interactive Walls of Wishes, where fans write and display their messages of support for Qatar's national team, creating a powerful, picture-worthy installation that grows throughout the tournament
• Live match screenings on the Oasis Stage mega screens broadcasting all FIFA World Cup 2026™ matches officially via BeIN Sports in crystal-clear quality
• Comfortable, branded seating areas that bring the stadium atmosphere right into the heart of the mall
• A full program of stage entertainment, trivia nights, interactive games, and live performances throughout the tournament

CHEER, PLAY, WIN & SHOP

The MOQ & Snoonu Arena is designed to be more than a viewing experience, it is a full-day destination. Visitors can expect:

• Generous distribution of Snoonu vouchers, wallet credits, and exclusive giveaways from Mall of Qatar merchants throughout every event day
• Play-and-win activations and skill challenges with real prizes up for grabs
• World Cup Trivia Nights hosted live on stage, with teams competing for exciting rewards
• Access to all of Mall of Qatar's dining, retail, and leisure offerings, making each visit a complete day out for the whole family

AMBASSADORS & INFLUENCERS JOIN THE KERMESSE

Snoonu has assembled an exciting roster of Qatar's most prominent ambassadors and influencers who will join the fan zone experience throughout the tournament. Expect weekly content creators, sports personalities, and lifestyle icons to bring the excitement to life, both inside the arena and across social media, making the MOQ & Snoonu Arena the most talked-about destination of the World Cup season.

CELEBRATING ALL NATIONS

While the MOQ & Snoonu Arena is a proud home for cheering on the Qatar national team, it is equally a celebration of the beautiful game in all its global diversity. Fans from every participating nation are warmly welcomed to bring their flags, colours, and passion, joining a shared community of football lovers in the heart of Doha.

HOW TO PARTICIPATE

Entry to the MOQ Snoonu Arena is completely free. All visitors are required to register in advance through Snoonu City - Snoonu's event and ticketing platform - to secure their spot. Registration takes just seconds and ensures every fan gets the best possible experience.