A Greener, Environmentally Friendly DSF event for all

Sharjah, 24 January 2015 - Bee’ah, the Middle East’s leading award-winning fully integrated environment and waste management company, will pave the way to a Greener Dubai at the 2nd edition of Market Outside the Box (OTB), which will take place in Downtown Dubai from the 15th till the 24th of January this year.

The Market OTB is the region’s first sustainable fashion and lifestyle marketplace in which retailers, marketers, and merchandisers can display and sell upmarket sustainably manufactured goods out of stylishly revamped and modernised shipping containers in a charming al fresco setting.

As an environmental partner, Bee’ah will supply a number of forward-thinking and innovative activities. Their state-of-the-art “Reverse Vending Machines” will be placed in easily accessible locations on the premises. By using these modern-looking appealing appliances, visitors are able to recycle their plastic bottles and cans on the spot, turning the light yet important task into an even more satisfying experience.

A two-day registration period for the “myBee’ah Loyalty Programme” will be facilitated on the 15th and the 16th of January where prizes and giveaways for all registrations will be up for grabs. The myBee’ah Loyalty Programme rewards community members for their positive environmental involvement. It extends the environmental principle of the three R’s even further to become “Reduce, Reuse, Recycle, and Redeem”.

A Blue Card is given at an introductory level in which members are offered minimal discounts at participating stores. The Platinum Card is awarded to second tier members, where they can redeem more discounts and offers from a larger number of participating retailers. To receive this card, members must have contributed to certain amount of environmental activities and have accumulated certain amount of points. These members are active environmentalists and thus have adopted the habits of a sustainable lifestyle.

On the 20th and 21st of January an entertaining educational workshop on the importance of nature conservation, earth preservation, recycling, and “going green” will be held for young visitors, organised by Bee’ah’s BSOE team.

Bee’ah will also provide comfortable public seating in the form of recycled rubber tiles for around the cinema screen, which will show nightly screenings of Björk’s ‘Biophilia Live’ on January 16th till 19th, and Werner Herzog’s ‘The Wild Blue Yonder’ from January 21st until 24th.

Meera Taryam, Director of Environment Services & Education at Bee’ah, anticipates a positive participation from visitors and exhibitors alike regarding the green company’s involvement at the market. “This year’s Market OTB event bears a vital theme: that of Sustainability,” she announced. “Bee’ah’s mission statement is to provide sustainable solutions in environmental and resource management, thus we are delighted to contribute as an environmental partner at this first-class earth-conscious fete. We are especially looking forward to the positive impact our innovative and fun Reverse Vending Machines will have on the overall conservation-awareness of young market-goers.” She continued: “Last year’s Market OTB proved to be a great success, and we are honoured to play such a big role in the 2nd edition of this event. As the Market is part of the Dubai Shopping Festival, we get to share our Green philosophy with a much wider audience and we are delighted to reach further and go from strength to strength in this campaign for a sustainable future.”

The market’s 2nd edition will be held on the grassy lawns of South Ridge Park near the Burj Khalifa in Downtown Dubai, where shoppers can peruse a wide selection of planet-friendly products as well as find entertainment in the form of music, free yoga classes, films, and delicious eats from more than 50 vendors. A division of the Dubai Shopping Festival, it kicks off with one of many exciting music performances on the eve of Thursday 15th of January.