Dubai, Wednesday, 28/08/2013: Wamli.com, the region's only one-stop online store where you can find quirky, diverse and exciting products on sale, unveiled its mobile website today to fans from the Middle East and around the world. The new website aims to provide Wamli's customers with an unparalleled shopping experience while on-the-move and maintain all the features from the desktop version.

“The need for a mobile version of Wamli was fuelled by its passionate members who wanted to browse through our unique products on-the-go. With Mobile Data penetration exceeding 60% in the Middle East, we would like our visitors to be able to search for that unique gift for their loved ones on their handheld device.” Says, Rabih Ghandour, CEO, Wamli.com

The mobile site will offer the full product catalogue available on the desktop experience and a complete responsive design will allow users to shop from any handheld device. Customers will also be able to complete orders on-the-move and make use of Wamli's shipping features on a local and global scale. Delivery within the UAE is free-of-cost and delivery costs to other countries vary.

Security on the site is as robust as it always has been and stringent fraud detection methods are in place. The mobile site comes as a successor to the Beta 3.0 version of the desktop site with various new features.

Mobile site users can also make use of Wamli's unique e-commerce currency, Wamli Coins, which are earned for each activity conducted on the website such as sharing products to your personal social media channels. These coins can in turn be used to purchase products on the website. Wamli's online gamification element also allows shoppers to collect “Experience Points” for each activity performed on the website such as commenting or reviewing a product. “Experience Points” can be used to unlock special powers such as free shipping for a limited time.

 “We want our customers to feel the sense of happiness in discovering the new products on the site. And our mobile site will go a long way in convincing our members that we take their opinions seriously”, Rabih concluded.