• Behbehani Motors Company awarded the region's top honour for the third time, following previous wins in 2021 and 2022

Kuwait. Porsche Centre Kuwait has been named the 2025 Porsche Importer of the Year for the Middle East region.

The award recognises the retailer’s exceptional performance across all areas of the business. Following previous wins in 2021 and 2022, the latest achievement marks the third time in five years that the Behbehani Motors Company team has finished in first place in the annual competition.

Judging criteria include customer satisfaction, service quality, sales innovation, team efficiency, and the ability to cultivate long-term loyalty to both retailer and brand.

This award follows a standout year for Porsche Centre Kuwait. Other accolades received in 2025 included the Pre-Owned Sales Excellence Award, the Porsche Aftersales World Challenge for Bodyshops, the Customer Prospect Management Essential Cockpit Award, as well as additional Porsche Aftersales World Challenge awards.

Porsche Centre Kuwait has achieved exceptional levels of customer loyalty, both to the dealership and to the Porsche marque itself, driven by a consistently elevated ownership journey. This spans every touchpoint, from personalised consultation and purchase experience through to aftersales care and specialist servicing.

The Porsche showroom in Shuwaikh continues to reinforce its status as a landmark within the luxury automotive landscape, standing as the largest Porsche showroom in the Middle East and North Africa. It is equipped with the latest digital solutions and interactive technologies, elevating the customer experience to new levels of sophistication and innovation.

The facility offers a fully integrated luxury environment, combining premium hospitality, tailored consultation services and advanced customisation options within a space that reflects Porsche’s global identity of performance, precision and excellence.

It also provides exclusive personalisation programmes such as Paint to Sample and Porsche Exclusive Manufaktur, offering customers extensive bespoke options crafted to the highest standards of quality and precision. Through meticulous detailing and advanced customisation technologies, the centre enables customers to own vehicles that reflect their personality and lifestyle with a unique sense of individuality.

In addition, Porsche Centre Kuwait is one of only three centres in the Middle East and Africa to hold the status of an official Porsche Classic Partner, highlighting its specialist expertise in classic Porsche models and its stewardship of the brand’s heritage.

On his side, Hany Marie, General Manager of Porsche Centre Kuwait, said:

“This recognition means a great deal to our entire team because it reflects the work happening every day across every department,” he added:

“To receive this award again, alongside several global Porsche achievements this year, is something we are incredibly proud of. It motivates us to continue raising the standard for our customers and further strengthening the Porsche experience in Kuwait.”

The latest recognition further consolidates Porsche Centre Kuwait’s position as a leading force within the region’s luxury automotive sector, reflecting a strategy built on innovation, operational excellence and long-term customer loyalty.

With this milestone, Porsche Centre Kuwait continues to write a new chapter of success, reaffirming its commitment to remaining the premier destination for sports car performance and German luxury, while delivering an experience that lives up to the Porsche name in Kuwait.