Jeddah, May 20, 2026, SPA -- The Digital Entrepreneurship Council (CODE), affiliated with the Ministry of Communications and Information Technology, hosted Minister of Hajj and Umrah Tawfig Al-Rabiah at Dar Al-Hekma University in Jeddah, in the presence of Minister of Communications and Information Technology Abdullah Alswaha and the participation of a number of entrepreneurs and investors from Makkah Region.

The council discussed the use of technology, artificial intelligence, and digital solutions to improve the Hajj and Umrah experience and enhance the quality of services provided to pilgrims, in addition to supporting the growth of tech startups and enabling them to develop scalable innovative solutions.

It also included a tour of the CODE Lab at the university, during which models of technological solutions and digital innovations developed by entrepreneurs and startups to support Hajj, Umrah, and visitation services were showcased.

The council emphasized the importance of enabling startups and investors to benefit from promising opportunities in the Hajj and Umrah sectors and develop innovative business models that support the growth of the digital economy and enhance innovation in services provided to pilgrims.