Madinah, March 31, 2026, SPA -- The third edition of the Umrah and Ziyarah Forum offers a dynamic platform uniting leading players in the Umrah and visitor services sector to present innovative solutions and pioneering models that boost efficiency and enrich the religious tourism experience.

The accompanying exhibition brings together a diverse group of entities from the public, private, and non-profit sectors involved in the pilgrim journey, including real estate, technology and AI, hospitality, tourism, aviation, government services, logistics, healthcare, and sustainability.

The exhibition serves as an interactive platform that connects sector stakeholders and showcases advanced technologies and innovative solutions that enhance the pilgrim experience across operational, technical, sustainability, and cultural dimensions. It also highlights automation and cultural experiences related to Madinah, while promoting knowledge exchange and public-private partnerships to improve service quality.