Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 14 January 2026 - Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market expertise in Malaysia, to jointly develop the Malaysian market. Analysts indicate that this move will accelerate Xtep's drive to become the leading running brand in Southeast Asia. Notably, this new stra...
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