From 2–15 November, customers can earn 5% back at selected Watches & Jewellery boutiques and 10% at other participating retailers through DARNA Rewards.

Abu Dhabi, UAE – 29 October 2026: The Luxury Rewards campaign returns from 2 to 15 November 2026, offering shoppers at The Galleria Al Maryah Island and Yas Mall up to AED 30,000 value back in points on qualifying luxury purchases. Customers who spend AED 5,000 or more (including VAT) cumulatively at participating retailers can receive 5% back at selected Watches & Jewellery boutiques and 10% back at other selected stores, awarded as DARNA Reward Points.

Building on its previous editions, the campaign brings together two of Aldar's flagship retail destinations: The Galleria Al Maryah Island, home to Abu Dhabi's largest collection of luxury brands, and Yas Mall, one of the capital's leading lifestyle destinations. Connecting their distinct offerings through one rewards campaign reinforces Abu Dhabi's position as a leading destination for luxury shopping.

Highlighting the broader ambition behind the campaign, Saoud Khoory, Chief Executive Officer at Aldar Retail, said: "Our ambition extends beyond individual retail destinations to strengthening Abu Dhabi's luxury retail landscape as a whole. The Luxury Rewards campaign reflects this vision, bringing together world-class brands, distinctive destinations and exceptional experiences while rewarding customers with greater value from their purchases. Through initiatives such as this, we continue to build a more connected retail ecosystem and reinforce the capital's position as a leading global destination for luxury shopping."

ONE CAMPAIGN, MORE WAYS TO EARN

Shoppers can combine eligible purchases across participating retailers, both destinations and multiple visits throughout the campaign to reach the cumulative spend threshold; a single AED 5,000 transaction is not required. Deposits are not eligible to earn in this promotion, and total rewards are capped at AED 30,000 per DARNA account holder.

A SEAMLESS REWARD EXPERIENCE THROUGH DARNA

To participate, customers need an active DARNA account with eligible Visa and Mastercard credit or debit card linked to their Darna account at least 6 hours before shopping. Qualifying purchases made with the linked card are recorded through DARNA Rewards on the Live Aldar App or Darna Rewards App.

DARNA Reward Points equivalent to the applicable 5% or 10% reward rate (excluding VAT) become available for redemption 31 days after the end of the campaign. Customers can use their points across the DARNA ecosystem through the Live Aldar App or convert them into an Aldar Gift Card, redeemable across Aldar Retail destinations.

Terms and conditions apply. Reward rates vary by participating retailer.

For the full list of eligible stores and campaign details, please visit The Galleria Al Maryah Island and Yas Mall websites.