From wearable tech and sportswear to nutrition and fitness equipment, the inaugural Abu Dhabi Summer Sports Expo will showcase the latest trends in active living.
Abu Dhabi-UAE, 15 August 2026: Abu Dhabi Summer Sports this month launches the first Abu Dhabi Summer Sports Expo, bringing together over 50 brands across sports, fitness, and lifestyle.
Organised by ADNEC Group, the expo will run for five days from 15-19 August at the ADNEC Centre Abu Dhabi. It will connect companies and organisations with families, athletes, and fitness enthusiasts at one of the UAE’s largest indoor summer sports destinations.
Taking place in front of Halls 2 to 6 of ADSS, the Expo will host more than 50 brands, showcasing the latest products, services, and innovative solutions in the sports and wellness sectors.
Participating brands include Shokz, Squatwolf, Garmin, Oakley, Therabody, Ultrahuman, Wahoo, Scott, Rapha, Castelli, Assos, adidas Padel, LOK Padel, Mares, Colnago and Oceanic, alongside specialist retailers, academies and homegrown businesses.
There will also be live demonstrations with visitors able to sample products and access promotional offers and exclusive discounts across sportswear, fitness equipment, wearable tech, nutrition and supplements, health foods, recovery and rehab products, sports academies, and health and wellness.
The expo will be open from 10:00 AM to 10:00 PM, with free parking available for visitors at the ADSS Expo.
This unique event aims to raise awareness about the importance of physical activity and healthy lifestyles and aligns with Abu Dhabi Summer Sports’ efforts to enhance community participation in sports and wellness activities. The expo provides a platform that combines entertainment, education, and innovation to become a destination for families, athletes, and fitness enthusiasts.