April 16th, 2026 Dubai, United Arab Emirates (UAE) Sukoon Insurance today announced a landmark initiative offering up to 55% discount on motor insurance premiums for all active UAE Armed Forces personnel, Police Officers, and Firefighters. The exclusive discount, timed to coincide with the UAE’s upcoming 55th anniversary, is a continuation of Sukoon’s recently launched 'We stand by the UAE' campaign. As a locally founded institution deeply rooted in the fabric of the nation, Sukoon is uniquely positioned to understand and support the communities it serves.

The initiative serves as a tangible expression of solidarity and gratitude to the frontline heroes who ensure the safety, security, and resilience of the country especially during complex geopolitical times. Julien Audrerie, Head of Consumer Lines and Marketing at Sukoon, commented on the initiative, 'We are proud to announce an exclusive 55% motor insurance discount for the UAE Armed Forces, Police, and Firefighters. This initiative is launched to honour their unwavering role in protecting the country and to express our deepest gratitude for their service.' As a proud UAE-born entity, Sukoon’s heritage is inextricably linked to the UAE’s growth and security, making this initiative a natural extension of its corporate values.

The 55% discount applies to comprehensive motor insurance for privately owned passenger vehicles registered in the eligible individual's name. The offer is valid for both new policies and renewals and is exclusively available through Sukoon’s direct channels starting today and continuing through December 31st, 2026. Eligible personnel can apply by contacting Sukoon directly and providing their proof of eligibility.